Our challenge was to demonstrate that Hyundai is redefining efficiencies, not just in the cars they make, but in everything they do. Current consumer perception is that they are affordable vehicles but lack quality and design. We needed to educate people that Hyundai's vehicles are not only affordable but dependable and beautifully designed, and most importantly, are leading the industry in fuel-efficient technologies. To do this we created an entire commercial production that yielded 96% less CO2 emission than a traditional production of the same scope, and by investing in carbon offset credits for the remaining 4%, made the entire production with absolutely no carbon footprint.

Air Canada wanted to remind consumers what really matters during the holidays. So, they decided to find a home away from home for Canadians, and give them the holiday gift that matters most. Being with family and friends. 

The goal was simple: to bring cheer to the more than 20,000 children spending the holidays in pediatric hospitals across the country. This was an opportunity for Air Canada to do something truly good without expecting anything in return.

Following the success of our previous Superbowl investment (Sasquatch) we followed up with an entertaining spot depicting the benefits of the Hyundai Hybrid. This was also supported with a teaser trailer online.

Leveraging the insight that Canadians don't believe the new styling of Hyundai's are actually Hyundai's, we created fun and interactive message using Sasquatch for the 2013 Superbowl. 

Our challenge was to demonstrate Hyundai as among the best in automotive innovation. Current consumer perception is that Hyundai builds affordable vehicles but lacks quality in the engineering department. To accomplish this goal, we took consumers on a journey of how Hyundai goes through a state-of-the-art test facility before it ends up in their driveways.

Air Canada launched a crowd funded site to help those explore and discover new worlds. We've called it Embarq.

Created the logo design for a family restaurant in Mid Toronto. The owner, when she was growing up, her aunt was known as Uncle Betty because she fed all the neighbourhood kids. 

Built on the insight that keeping your home running is not only a job, but a joy, we set out to depict Canadian Tire as the place all Canadians need on any given day. 

There are over 10,000 kids living on the streets in Toronto right now. We set out to appeal to commuters and get them to donate at Canada's busiest subway station by placing Envelopes on a back lit board.

Here's a look at historical communications I've had the pleasure to develop for some pretty cool beer brands