At the end of the summer in 2016, I was looking to create a self-promo piece to help promote my freelance design & Art Direction. At the same time I was consumed with the US Election. Then I had a thought, through my social media channels, I created the #CampaignTypesetWord of the day by selecting the most newsworthy word and finding a creatively titled font to display the word. 72 posts later I had created a campaign that was newsworthy by celebrating font design.
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