This video explains what Embarq is, how it will enhance those who use this site for their travel dreams. The video was introduced though soical channels and is on the main site for all to see:

Website for Embarq:

Influencers from across Canada used Embarq to fulfill their travel dream destination. We told Johnny's story on social media as a means of awareness:

Part of the launch was targeted at University students - We sent influencers to campuses across Canada to talk about, share their experiences with Embarq and get students signed up. We introduced these back-light signs across campuses as a reminder that they can see the world with a little help: