We designed a virtual Hyundai test facility, but what makes it unique is that visitors can actually leave the test facility and end up into their own driveway. As you exit the microsite, you are prompted to enter your address, which takes a Hyundai of your choice out from the test facility and into Google street view, where you have the freedom to drive your Hyundai in your own neighbourhood. Literally, going from Hyundai’s test facility to yours.
This is a video demo or our microsite (above):
Our digital message was rethinking how a banner ad worked: