In 2017, Bud Light introduced team themed NFL cans in Canada. We created a compelling idea platform that tapped into an insight for Canadian NFL fans - They have many teams they support. Launching across all social channels as well and game day messaging with customized TV spots specifically targeted toward team rivalries, we launched WHO YOU GOT?
We expanded our Rivalry idea on facebook with customized albums our fans could share. Each team tapped into a rallying cry specifically known to that team...(Click on images to scroll left-to-right)
We created a voting platform in twitter, fans would get the chance to vote on game day games and see live results... (Click on images to scroll left-to-right)
On the NFL website, we knew fans weren't interested in seeing ads, so we demonstrated this insight by fast-forwarding our TV spot...
The rivalry idea extended into our fans cars when they heard our radio...