I’ve worked at many great agencies with passionate and resounding stories on why they exist and what they do. Public Label presented the first opportunity to help author what and why the agency exists and more importantly how.

 We create content around socially relevant cultural movements through our social channels to demonstrate our value prop and begin the conversation around ‘why’ culture matters for all brands and marketing initiatives:

We sought individuals who are fully immersed in all aspects of cultural relevancy. Those who craved to identify trends, see opportunities and be curious about everything. We too need to be our own ambassadors, so we created CTA’s promoting Public Label and took them to our local streets, on our backs recruiting for this new agency: