In 2017 Bud Light launched a new drink, Bud Light Radler. We decided to market this by hosting Toronto's largest Brunch...
We created an Instragram page dedicated to our Brunchfest. Highlighting food vendors and recipes targeted at our core audience.
Beyond our launch, we used all our social media channels to show the success of Brunchfest through a variety of influencers and though our channels, we pushed out some unique messages that visually told the Radler story:
We didn't stop there. We ran this 15 second spot online and in select TV markets....our results far exceeded expectations, selling over 70,000 hectolitres in the summer of 2017.