We created a partnership with music icons: Migos to position who this bike is for and the unique appeal.
Migos where part of HUNCHO DAY, we used the event to deliver their Rykers and create Insta stories…which captured a ton of press and shares.
We leveraged our partnership by using Migos tracks on all our video content:
Cinematic version
We created a fully customizable APP that allowed you to build your own Ryker, and display it right in front of you using AR.
We created product videos for the Can-Am website, only injecting a story, really showcasing the appeal in an emotive way
We created custom murals in key markets across the US depicting Ryker’s unique customization features
We created Test drive events like no other: Ride Show. Bookable test drives in a unique environment. We captured consumer reactions and testimonials, which will be shared though social media.
