We all crave the moments when we feel most alive.
It’s like a drug.
Once you’ve experienced the feeling of truly living,
once you’ve tasted it, you just can’t get enough.
It’s different for all of us.
Feeling alive might feel like the rush of a roller coaster to one person
and the butterflies of a first kiss to another.
That’s the beauty of it.
The feeling we experience in those moments is unique to each of us.
But we all crave it.
We all pursue it.
And a select few of us know where to find it.
We call it, That Ski Doo Feeling.
We launched the new positioning for Ski-Doo at the annual dealer convention in New Orleans. We invited our dealers to the heart of the city and asked them to hold their phones up to an installation we created…
We created a unique content piece to illustrate some of the many feelings with our positioning. This OOH board had steam generated from behind to simulate a rocket launch.
Instagram stories
Social video