Following the success of our previous Superbowl investment (Sasquatch) we followed up with an entertaining spot depicting the benefits of the Hyundai Hybrid. This was also supported with a teaser trailer online.

Leveraging the insight that Canadians don't believe the new styling of Hyundai's are actually Hyundai's, we created fun and interactive message using Sasquatch for the 2013 Superbowl. 

Our challenge was to demonstrate Hyundai as among the best in automotive innovation. Current consumer perception is that Hyundai builds affordable vehicles but lacks quality in the engineering department. To accomplish this goal, we took consumers on a journey of how Hyundai goes through a state-of-the-art test facility before it ends up in their driveways.

Created the logo design for a family restaurant in Mid Toronto. The owner, when she was growing up, her aunt was known as Uncle Betty because she fed all the neighbourhood kids. 

Built on the insight that keeping your home running is not only a job, but a joy, we set out to depict Canadian Tire as the place all Canadians need on any given day. 

There are over 10,000 kids living on the streets in Toronto right now. We set out to appeal to commuters and get them to donate at Canada's busiest subway station by placing Envelopes on a back lit board.